- Search volume for overseas travel by Indian travellers surged by 39% YOY from December 26th to January 2nd
- Powered by Skyscanner’s ‘Everywhere’ search, Everywhere Agency is a campaign that connects record-holding travellers with consumers worldwide, offering travel advice based on their own experience.
- ‘Everywhere’ is the most searched for destination by Indian travellers on Skyscanner, with 98% of Indian travellers keen to try somewhere new in 2024.
Skyscanner has launched its latest campaign, ‘Everywhere Agency’, connecting travellers with record-holding travellers who have visited every country across the globe.
According to data from Skyscanner, Indians’ passion for global exploration has reached unprecedented heights in 2024, with mounting early interest in travel indicated in its data. In the last week of 2023, the search volume for overseas travel by Indian travellers increased by 39% compared to the same period last year.
Looking ahead into 2024, a remarkable 98% of Indian travellers are keen to try somewhere new while 42% share that one of their biggest struggles when booking travel is deciding where to go. In a survey conducted by Skyscanner, it is revealed that despite social media, TV, and film perpetuating conventional tourist spots, 95% feel fatigued by those repeated choices. 79% of Indian travellers admit that the prospect of booking travel in 2024 is overwhelming, with 40% citing cost concerns and an equal percentage grappling with destination decisions.
To help alleviate Indians’ travel anxiety, the Everywhere Agency is a campaign that connects record-holding travellers with consumers worldwide, offering travel advice based on their own experience. These well-travelled experts are known as Everywhere Agents, who are set to ease traditional traveller anxiety about unknown destinations, and help travellers discover the less-travelled places, without compromising on value.
Travellers can explore tips offered by the Everywhere Agents through the Everywhere Guide, or via 1:1 exclusive virtual appointments. This campaign is powered by Skyscanner’s ‘Everywhere’ search, the travel hack that helps travellers explore destinations, ordered by price, from thousands of travel sites – all in one place. The ‘Everywhere’ search is the most searched destination for Indian travellers currently, highlighting the desire to explore regardless of the location of origin. The Everywhere Guide also displays a Trip Snapshot for every suggested destination, showing the lowest flight and hotel prices, and the cheapest day to travel, for any selected month of 2024.
Mohit Joshi, Skyscanner’s Travel Trends and Destination Expert says, ‘’The Everywhere Agency is not just about offering alternatives; it’s about inspiring a shift in perspective. Through exclusive 1:1 sessions with record-breaking travellers and recommendations that go beyond the ordinary on the Everywhere Guide, we hope to empower and equip travellers with the tools needed to discover and enjoy destinations that they didn’t even know they desired.’’
