Cox & Kings India is now promoting Qatar as the group’s new preferred destination. The marketing and promotion campaign comes as part of a strategic partnership with Qatar National Tourism Council (QNTC) aimed at boosting the destination’s profile to attract luxury, business and independent travellers to visit Qatar.
Rashed AlQurese, Chief Marketing and Promotion Officer, QNTC said, “We are pleased to be partnering with Cox & Kings group for the destination’s first ever integrated campaign in India. Qatar is an easily accessible destination within a few hours from most Indian cities making it an attractive destination for travellers looking for short city getaways or a convenient stopover when heading further West. India is a priority market for us and we look forward to welcoming Indian visitors in Qatar to discover our destination’s authentic experiences all while enjoying our famed Arabian hospitality.”
Karan Anand, Head-Relationships of Cox & Kings said, “Qatar has a lot to offer and the Tourism Council has been very proactive in promoting the destination. Initiatives such as free entry visas for Indians will encourage more people to travel to the destination in large numbers. Direct air connectivity from metros and secondary cities to the destination is an added advantage and we will focus on these markets to boost numbers to the destination. Qatar has introduced many new tourism products and our staff will experience it first hand and it will help them promote the destination in the Indian market.”
The integrated marketing campaign will use online and traditional media tools to target travellers both directly and through travel and tourism trade. In addition to creating a special landing page on the Cox & Kings website, proactive marketing and promotion activities will be carried out through digital campaigns in popular cities as well as advertising in national media.
As part of the campaign’s focus on trade – and coinciding with the Group’s 260th anniversary celebrations – 260 travel agents have come to Qatar to attend Cox & Kings’ 5-day Travel Agent Training Camp. At the camp, tourism professionals had an opportunity to experience first-hand the unique experiences Qatar has to offer. And, following this mega fam trip, numerous initiatives will be rolled out over the coming 12 months including a Golf Tournament in Doha, a Master Chef travel series, as well as other training and incentives programmes.
