InterContinental Hotels Group (IHG) has announced that it is trialling and selectively rolling out several digitally-driven innovations to provide a more personalised and interactive experience for guests.
The announcement follows IHG’s signing in April of a landmark agreement with leading technology-solutions company Amadeus, to develop a powerful cloud-based Guest Reservation System (GRS) – a first for the hospitality industry.
Michael Menis, Senior Vice President Digital and Voice Channels, IHG, commented:“We continuously gather insights from consumers, which enables us to research, develop, pilot and launch new ways of engaging with guests across their Guest Journey. The initiatives we are showcasing today are really exciting because they reinforce how our digital capabilities add value beyond the booking opportunity. They are an illustration of how we evolve our content strategy to stay connected with guests and develop more meaningful relationships with them.”
IHG’s digital initiatives draw on a mixture of mobile-driven and in-hotel technologies, allowing IHG to own the Stay experience and add value across other areas of the Guest Journey through consumer-focused propositions.
