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HomeNewsTATOThomas Cook & SOTC Launch Schemes to Accelerate Demand for Holidays

Thomas Cook & SOTC Launch Schemes to Accelerate Demand for Holidays

Acceptance of India’s vaccine by several European states, reopening of borders and easing of travel restrictions is resulting in significant and growing travel desire. Thomas Cook India & SOTC’s Third Holiday Readiness Report (June 2021) reveals that over 69% of Indians are keen to resume travel in 2021 (54% opting for domestic; 46% preferring International holidays). With a focussed intent to leverage this strong pent up demand, Thomas Cook India along with its Group company SOTC Travel, have announced a two pronged scheme – Buy One Get One Free – Get your Companion’s Holiday Free on International* destinations and Book any Domestic Holiday & get a Staycation Free!

The attractive schemes include Indians’ favourite international destinations, including, Switzerland, Maldives, Dubai, Russia, Egypt, etc. and a wide array of domestic options like Kerala, Kashmir, Himachal, Uttarakhand, Ladakh, Andamans, etc.

Rajeev Kale President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said, “With positive announcements by domestic and international destinations, to maximise on the strong pent-up demand and drive transactions, we have designed an unbeatable dual offer of Buy One Get One Free & Staycations Free. To ensure customer delight, we’ve inbuilt unique experiences and attractive value add-ons that make holidaying with us a very attractive proposition. And with an unerring eye on safety, all our products are inbuilt with our TravShield safety commitment – covering every step of the customer journey and encompasses our Assured meticulous safety protocols in association with Apollo Clinics.”

Daniel D’souza, President & Country Head, Leisure, SOTC Travel said, “Our customers are displaying strong travel desire – with over 69% keen to travel this year. And so, the launch of our Buy One Get One Free & Staycations Free is aimed at benefiting our customers with very attractive pricing and offers when they book both domestic and international holidays with us. With health and safety being a key consideration for 70% of our travellers, our meaningful TravShield commitment to safety incorporates our comprehensive safety protocols in partnership with Apollo Clinics.”

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