The Ministry of Tourism, Govt. of India in collaboration with Department of Tourism, Administration of Union Territory of Ladakh and Adventure Tour Operators Association of India (ATOAI) is organising an event titled Ladakh: New Start, New Goals from 25th -28th August 2021.
The objective of the event is to promote tourism to Ladakh as a tourist destination with focus on aspects of adventure, culture and responsible tourism. The event aims to provide indigenous product knowledge to the industry stakeholders and also a platform to local stakeholders for interaction with the Tour Operators / buyers from the rest of the country.
During the 3 days event B2B meetings have been arranged on 25th August. On 26th August, G. Kishan Reddy, Union Minister of Tourism, Culture and Development of North Eastern Region (DoNER) would be addressing the event virtually. Radha Krishna Mathur, Lieutenant Governor, Administration of Union Territory of Ladakh will be gracing the occasion as the Chief Guest of the event in the presence of Jamyang Tsering Namgyal, Member of Parliament, Ladakh, K. Mehboob Ali Khan, Secretary Tourism & Culutre, UT Ladakh and other dignitaries. Arvind Singh, Secretary, Ministry of Tourism, Government of India would be addressing the event virtually
During the event “A Tourism Vision for Ladakh” document would be unveiling which focuses on overall development of the Ladakh Region. The Document envisions promoting tourism in the backdrop of sustainable ecological practices, building on local material and human resource.
The event is expected to be attended by approx. 150 participants which includes Opinion Makers, Tour Operators, Hoteliers, Diplomats, Homestay Owners, Senior Officials from Government of India, UT Administration of Ladakh and Media. The three days’ event will include activities like exhibition, panel discussions, B2B meetings, technical tours, Cultural evening to showcase tourism facilities and tourism products of Ladakh.
