Tourism Malaysia has launched it’s Malaysia Year of Festivals (MYFest) 2015 with the theme ‘Endless Celebrations’ to showcase and celebrate the country’s bountiful and diverse cultures and festivities as a tourist attraction. With the Proboscis Monkey as the mascot, the MyFest 2015 campaign will continue to boost the tourism sector and ensure that the Malaysian tourism industry remains robust after the Visit Malaysia Year 2014 campaign.
Mohamed Nazri Aziz, Minister of Tourism and Culture, Malaysia recently visited Mumbai to raise awareness about the attractions of MYFest 2015. He was accompanied by the Malaysian Sales Mission delegation, officials from the Ministry of Tourism and Culture, State representatives and members of the travel trade fraternity. While the primary objective of the visit is to strengthen Malaysia’s standing as a dream travel destination and increase tourist arrivals from India, the honorable minister is also looking forward to driving strong support from both the Indian media, travel trade and airlines fraternity for the ongoing MYFest 2015.
“This magnificent country has always been an important market for Malaysia. It has consistently been one of the top 10 tourist generating markets to the country, and has continuously made significant contributions to our tourist arrivals and tourist receipts,” said Aziz. Until October 2014, Malaysia has registered 6,43,335 Indian tourists, which is a 20.7 per cent, increase for the same period last year (5,32,964).
The Sales Mission also aimed at strengthening the presence of Malaysia in the South Asian market, and to keep India’s travel trade, media and corporate sector updated on the current issues and tourism development in Malaysia, especially during the MYFest campaign.
