SOTC Travel recently inaugurated its new franchise outlet at Thillai Nagar.
Daniel D’souza President & Country Head – Holidays, SOTC Travel said, “Trichy is strongly emerging as a viable source market for SOTC. Tamil Nadu contributes a significant 30% to our overall SOTC holiday business and customers from Trichy have displayed over 2x growth in demand since the pandemic. To inspire the discerning travellers of Trichy, take their much-needed holiday, our new outlet in the heart of the city at Thillai Nagar was chosen to leverage its significant catchment across multigenerational families, millennial, couple, Gen S and business owners. Our data indicates customers from Trichy prefer group holidays and so, we have introduced a host of special offers and products that are dedicated to cater to this market and its travellers.”
