Nijhawan Group has been appointed by Ocean Park Hong Kong as its sales and marketing representative in India. The group will focus on designing sales and marketing strategies to position Ocean Park Hong Kong as the leading edutainment destination. The sales and marketing activities include travel trade focused initiatives to ensure achievement of revenue goals by tapping into relevant market segments.
According to release issued by the Nijhawan Group, Indian guests at Ocean Park have more than tripled, making the country a top-three source market, excluding China, since 2008. The first half of 2014 has already recorded a 14 per cent year-on-year increase in Indian visitors to Hong Kong. “Our partnership with Nijhawan Group to establish our Indian representation is a major milestone for Ocean Park, and signifies the importance we place in this market. As Ocean Park’s representative, Nijhawan Group will identify and work with high potential travel agents and tour operators to ensure Ocean Park is incorporated into the FITs (frequent individual travellers), group and MICE itineraries arranged by these agents, ” Vivian Lee, Executive Director of Sales & Marketing at Ocean Park, said.
Ocean Park is looking forward to working with Nijhawan Group to launch a series of sales and marketing campaigns to bring Ocean Park closer to India’s doorsteps. “We also plan to develop different programmes to make it easier and more attractive for Indian guests to visit our Park,” Lee added.
Commenting on the occasion, Ankush Nijhawan, MD – Nijhawan Group, said: “We are delighted with this collaboration as India is one of Hong Kong’s five new key markets and the number of Indian visitors to Hong Kong continues to grow. India is one of the fastest growing markets of outbound tourists, and with an estimated potential of 50 million outbound travellers by 2020 makes it a key market to be captured by Ocean Park.”
