As part of the ‘GREAT’ Britain campaign, British Airways and VisitBritain have partnered to promote the ‘hidden’ travel treasures of the UK through a digital campaign, the ‘Unexpected Kingdom.’ Two online films have been introduced on digital platforms – ba.com and British Airways’ YouTube channel, to highlight a ‘never seen before’ twist to the famous English tea experience and the iconic Red Bus!
Christopher Fordyce, Regional Commercial Manager, British Airways, South Asia said, “We, at British Airways, are pleased to launch this campaign in association with Visit Britain to welcome our customers in India to visit and explore all the magnificent cities and towns across the UK. There is so much more to the UK than what is currently known to globetrotters around the world. Customers travelling with us can take advantage of our direct flights to the UK, whilst enjoying our award-winning on board services. All our flights arrive, depart and transfer through Terminal 5, British Airways’ dedicated home at London Heathrow, which offers a smooth and seamless travel experience.”
British Airways and VisitBritain have launched this online campaign to promote the UK destinations across their key markets, which include India, China and the US. Based on the idea that Britain is at its best when it’s experienced, rather than observed, ‘Unexpected Kingdom’ encourages travellers to discover unexplored destinations in the UK and enjoy their favourite places and experiences.
Shivali Suri, Country Manager, VisitBritain India said, “There is so much more to Britain that meets the eye. It is a great pleasure for us to partner with British Airways on a digital campaign which aims to promote the more unexpected attractions of England, Scotland and Wales. These videos will enable us to encourage and guide an even greater number of Indian travellers to explore the unexpected Britain for their next holiday, an experience that will hopefully see them going back to Britain time and time again.”
