According to the General Manager at Chiva Som Hua Hin, the Indian traveller is showing an increasing penchant for holistic wellness. The luxury holistic wellness resort in the beach-town of Hua Hin has observed a remarkable 30.18 per cent increase in Indian visitors in 2014 (till date) as compared to 2013.
The numbers are in line with the Tourism Authority of Thailand’s (TAT) endeavours to attract high-end travellers from India who focus on experiences and personal enrichment while on vacation rather than the trigger-happy whirlwind holiday-maker that has been TAT’s focus in the past.
Soraya Homchuen, Director, TAT Mumbai said, “TAT’s strategy for India has shifted from whole-heartedly targeting budget tourists: the new roadmap involves a significant focus on India’s outbound luxury traveller. The land of smiles continues to welcome the budget-seeker with its value-for-money proposition but we are keen to underline our capabilities to the luxury-seeker. Holistic wellness is one of Thailand’s many attributes that are likely to appeal to this segment.”
Sheila McCann, General Manager, Chiva Som said that Indians are investing not just resources, but also time in a holistic wellness vacation, an indicator that luxe, immersive holidays are coming of age. “The average length of stay from Indian guests is between five and seven nights,” she stated.
