Agoda’s Sustainable Impact Survey 2023 finds Japan the top pick of respondents when asked to name markets that do well in terms of sustainability and conservation efforts. Japan is followed by Singapore and South Korea, with India appearing on the 9th position.
Over thirteen thousand respondents from more than ten countries took part in the Sustainable Impact Survey 2023. When ranking countries based on their sustainability efforts, respondents were appreciative of their home countries’ conservation measures: participants from all markets placed theirs within the top three.
Enric Casals, Regional Vice-President Southeast Asia and Oceania at Agoda said, “Sustainability is clearly on peoples’ minds, with many aware of the environmental measures being taken in their home markets as well abroad. In addition, travelers are looking for ways to minimize their ecological footprints while making a positive impact on the places they visit. Agoda’s Eco Deals program aims to facilitate this movement by giving travelers the opportunity to support conservation initiatives simply by booking an Eco Deal accommodation.”
Agoda Releases Sustainable Impact Survey Findings
