Yatra Online, Inc. (NASDAQ: YTRA), through its Indian subsidiary Yatra Online Limited (“Yatra”), announces the opening of its first offline franchise store in Bhubaneshwar, Orissa. The expansion of the franchise network is an extension of Yatra’s commitment to delivering convenient and hassle-free travel solutions, now in an offline setting.
Commenting on the development, Sabina Chopra, COO, Corporate Travel & Head Industry Relations, Yatra said, “We are delighted to open our first store in the eastern market starting with Bhubaneswar. The opening in Bhubaneswar signifies a pivotal moment for Yatra.com. The offline store will help to connect and bring Yatra closer to its customers thereby solidifying trust in the brand. With interactive in-store experience, and personalized assistance and expert guidance, we aim to cater to the changing needs of our travelers on a first-hand basis and elevate their travel journeys.
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