Red Sea Global Partners With World Travel & Tourism Council

Red Sea Global (RSG) is now a destination partner of the World Travel & Tourism Council (WTTC). This collaboration allows RSG to exchange knowledge and best practices with a network of industry leaders and experts who share its vision for a more sustainable future in tourism.

“This year we are welcoming our first guests to The Red Sea destination. Our partnership with WTTC helps us to open the eyes of the world to the beauty, diversity, and cultural heritage of the Saudi Arabian Red Sea coast,” said Tracy Lanza, Group Head of Global Brand and Marketing at Red Sea Global.

“At both The Red Sea and Amaala, we have chosen to go beyond sustainability and seek to make a positive, regenerative impact on the environment and on society. This partnership also allows us to show the industry what we have achieved, to demonstrate that there is a better way to develop and operate, and to encourage others to pursue regenerative tourism for the benefit of people and planet.”

With this partnership, RSG also benefits from WTTC’s annual Economic Impact Research for more than 185 countries and 26 regions around the world. Additionally, RSG will be able to take the lead on strategic WTTC initiatives, namely, Travel & Mobility, Sustainable Future, and Digital Transformation.

Julia Simpson, WTTC President & CEO, said: “With the addition of Red Sea Global as a valued member, the World Travel & Tourism Council is reinforcing our shared commitment to a more sustainable and regenerative future. Red Sea Global’s commitment to uplifting communities, driving economies, and preserving our environment aligns seamlessly with the ethos of WTTC. Together, we shall pioneer a path where innovation, responsibility, and prosperity converge, creating destinations that not only inspire but actively enrich the lives of all stakeholders.”

The Red Sea and Amaala destinations are expected to generate 120,000 jobs and receive up to 1.5 million tourists annually, boosting local economies and providing opportunities for sustainable growth. Additionally, the focus on regenerative tourism practices will ensure that the natural beauty and resources of these regions are preserved for future generations to enjoy.