I am very well connected with the leadership of the tourism fraternity in India. Our airlift is getting stronger and we intend to participate in the various trade events in India. We’re excited to tap into the Indian market – Donovan White.
India’s burgeoning tourism source market potential was put into spotlight by Jamaican tourism leadership at the recently concluded Jamaica Product Exchange (JAPEX). The destination sees big prospects in the Indian market and is looking at opportunities to build greater outbound traffic out of India. JAPEX is an industry trade show hosted annually by the Jamaica Hotel and Tourist Association (JHTA), in association with the Jamaica Tourist Board (JTB).
Addressing the press launch of JAPEX 2023, the Tourism Minister Edmund Bartlett emphasised that JAPEX 2023 is more than just a trade show, “it is a symbol of our recovery”. He stated, “this year’s event holds even more significance, as it follows a period of unparalleled challenges for the global travel tourism industry. The pandemic tested our collective resolve, but it also re-enforced our resilience.” “As we currently stand, we are about to have the best year in the history of tourism in Jamaica for stopover arrivals, 2023,” he exuded.
During the Destination Update, led by Director of Tourism of Jamaica, Donovan White, there was a special emphasis on the importance of the Indian market to Jamaica as Indian travel trade and media physically participated for the first time in this event this year.
White also mentioned that the popular Jamaican Cricketer Chris Gayle has a huge fan following in India. Gayle will be working with Jamaica to attract more Indian travellers to the island destination. “I am very well connected with the leadership of the tourism fraternity in India; our airlift is getting stronger and we intend to participate in the various trade events in India. We’re excited to tap into the Indian market”, stated White.
Furthermore, he said, “we also want to look at the Indians residing in Canada, the United States, and the UK. So, our incursion into India is not going to be just any subcontinent of India, but also in the Indian diaspora”.
White also introduced TRAC Representations as Jamaica Tourist Board’s representative in the Indian market. White told tourism stakeholders that he was encouraged by the work being done by TRAC as their Indian representative agency run by Mr. Rajeev Nangia, COO, TRAC Representations (I) Pvt. Ltd. “They’ve (TRAC) served us exceedingly well and now we are looking to increase our activities with TRAC Representations in India and beyond,’’ White said.
