The Brand Finance’s “Thailand 50” report evaluates brands based on a range of criteria, including brand equity, trust, and financial performance
Centara Hotels & Resorts announces that it has been recognized as the strongest brand in Brand’s Finance’s ‘Thailand 50’ Report for 2024. This marks the second consecutive year that “Centara Hotels & Resorts” has topped this distinguished list, after its flagship five-star concept, Centara Grand, was named as Thailand’s best brand last year, reaffirming the group’s position at the pinnacle of customer satisfaction and service excellence.
Brand Finance’s “Thailand 50” report evaluates brands based on a range of criteria, including brand equity, trust, and financial performance. Centara’s achievement (as a corporate brand, rather than its popular Centara upscale hotel concept), reflects the significant strides this proud Thai company has taken towards becoming a top 100 global hotel operator by 2027.
The success of Centara Hotels & Resorts in the last 12 months was demonstrated by the realisation of several major projects including the launch of Centara Grand Hotel Osaka, a spectacular 33-storey urban icon which marked the group’s debut in Japan. This important opening reflects how Centara is continuing to introduce its industry-leading brands to key global destinations. Whilst in Thailand, the launch of Centara Ayutthaya underscored the company’s commitment to bringing world-class hospitality to all parts of the kingdom, and the recent opening of COSI Vientiane Nam Phu, Laos, marked the international debut of COSI, the innovative and affordable lifestyle brand.
Now, Centara will continue to strengthen its domestic and international portfolio with a series of key openings and upgrades in 2024 and beyond. In Thailand, Centara Life Lamai Resort Samui will start welcoming guests in August this year, and two of Centara’s flagship Thai hotels – Centara Karon Resort Phuket and Centara Grand Mirage Beach Resort Pattaya – are set to emerge from comprehensive renovations to enhance every aspect of their accommodation, facilities and services.
Thirayuth Chirathivat, Chief Executive Officer of Centara Hotels & Resorts, stated, “This important accolade marks another major milestone for Centara and highlights our commitment to sustainable growth and delivering unparalleled guest experiences on the global stage. Our achievements over the past year are a direct reflection of our strategic focus and dedication to showcasing Thai hospitality excellence to the world.”
