Accor has signed a management agreement for the new ICC Hotel to operate under its luxury brand Sofitel. Simon McGrath, Chief Operating Officer, Accor Pacific said that the ICC Hotel is a milestone achievement for Sydney, and Accor is extremely proud to be selected to manage the landmark hotel among its growing luxury portfolio.
“Australia is becoming a hot spot for international luxury brands and the increasing number of ultra-high net-worth individuals. Foreign capital, higher disposable incomes and independent Chinese travellers are fuelling the growth, and in recent months, Australia has seen strong demand from offshore investors for 5-star hotel assets. Financial institutions from leading economies such as Abu Dhabi, Korea and Singapore have been acquiring hotels in Sydney, driven by the huge potential in the Australian luxury market,” said McGrath.
Sofitel Sydney Darling Harbour forms part of the NSW Government’s $2.5 billion transformation of Darling Harbour, which includes the creation of Sydney’s new convention, exhibition and entertainment precinct.
“The new Sofitel Sydney Darling Harbour hotel will offer exceptional quality accommodation and service, matching the hotel’s iconic location and cutting-edge design to become the city’s most popular luxury address. With Sofitel’s continued growth in Asia Pacific and projects such as Sofitel So Singapore, Sofitel So Auckland and Sofitel Wellington, Accor is on track to become a global leader in the luxury hotel space. This new flagship hotel complements a strong network for the brand in this region and we look forward to welcoming Sofitel Sydney Darling Harbour to our luxury portfolio,” McGrath added.
