Wyndham Hotel Group (WHG) has unveiled its vision for the democratization of travel, bringing the hospitality industry one step closer to providing great value and quality experiences at every price point. WHG’s roadmap for the strategic transformation of its iconic brands is aimed at elevating the travel experience for millennials and the diverse global middle class.
WHG’s global transformation will reposition and revitalize its 16 economy, midscale and upscale brands to meet the needs of travelers regardless of their budget or traveling style. “We believe travel is about creating lasting memories, but given what’s currently available in the market, travelers are forced to compromise enriching experiences because of price,” said Josh Lesnick, WHG’s Chief Marketing Officer. “It’s time for the hospitality industry to get democratization right – it’s not just about value for money, it’s about the freedom to explore your world the way you want. Wyndham Hotel Group’s transformation enables that freedom.”
WHG’s transformation is unlocking the untapped opportunity to serve the everyday traveler, whose needs and preferences are often more nuanced than the existing ‘economy’ options available to them. With its powerhouse portfolio of nearly 8,000 hotels worldwide in the economy, midscale and upscale segments, WHG is well-poised to meet these demographic tailwinds and lead the hospitality industry in empowering guests to have great experiences at a great value.
“We’re transforming at a time when the $7.2 trillion global travel and tourism industry is growing faster than the global economy, fueled largely by millennials and an increasingly travel-curious middle class,” said WHG Chief Executive Officer Geoff Ballotti. “With Wyndham Hotel Group’s unmatched scale and the breadth of our portfolio, no one is better positioned to meet this demand and champion the everyday traveler.”
“We’re unlocking the potential of our iconic brands,” said Ballotti. “It’s time.”
