The Tourism Authority of Thailand (TAT) and Emirates Airline, UAE’s leading airline, has signed a Memorandum of Understanding (MoU), in Bangkok, Thailand, which aims to utilise the Airline’s global network to further boost inbound tourist arrivals to Thailand, by focusing on the growth of key niche markets and luxury destinations within the kingdom.
Under the MoU, Emirates together with TAT will put into effect a range of joint promotions to mutually increase tourism and visibility for Thailand through the Emirates Airline Global Network. The promotions will focus on niche tourism markets; such as, Green Tourism, Sports Tourism, Luxury Tourism, Weddings and Honeymoons as well as Medical Health and Wellness. The agreement also involves the possibility of launching a new route from Dubai to other key tourism destinations in Thailand; such as, Chiang Mai and U-Tapao in Chon Buri.
The agreement was signed by Emirates Airline, Senior Vice President of Commercial Operation – Far East, Badr Abbas, and Tourism Authority of Thailand’s Deputy Governor for International Marketing, Europe, Africa, Middle East and Americas, Juthaporn Rerngronasa at a commemorative event.
Yuthasak Supasorn, TAT Governor said, “This collaboration will boost travelling of tourists from Europe, the Middle East, Africa, and America with more availability of flights to Thailand to meet the demand. As Emirates Airline boasts for its world’s aviation hub that bridges the East to the West, we will implement this strength to penetrate into the niche markets by working on the worldwide joint promotion together.”
Rerngronasa said, “Tapping into Emirates’ extensive global network will give the Tourism Authority of Thailand access to markets in regions that hold great potential for our unique tourism proposition. Through this MoU, our aim is to jointly put in place the best strategies and practices to increase Thailand’s marketing footprint and position it as a “Quality Leisure Destination through Thainess”, which focuses on enhancing Thailand’s image as a unique leisure destination offering quality with value. This ensures the balance between tourism growth and its social and environmental impact by creating “value-added experiences” and striking a balance between revenue, community and the environment.”
