OYO has signed a Memorandum of Understanding (MoU) with the Uttarakhand Tourism Development Board (UTDB). The partnership is geared to develop tourism-related hospitality ecosystem in the state. OYO will leverage its expertise in transforming and standardising hospitality real-estate units and make local homestays better equipped to suit the need of visitors and tourists. In first phase of this alliance, OYO has already standardised 15 homestays registered with UTDB. The standardisation process will be followed by listing and marketing these properties on OYO’s well-established channels.
Abhinav Sinha, Chief Operating Officer, OYO said, “We are very proud to partner the efforts of the Uttarakhand Government in building a tourism-friendly infrastructure while sustaining local communities. The pace of our efforts is aligned towards ensuring that while infrastructure is upgraded and standardised, the local ecosystem is not disrupted. OYO has built deep expertise in standardising amenities and guest-experience in the unbranded hotels segment. This tie-up gives us the opportunity to transfer these skills and learnings to the state of Uttarakhand.”
Shailesh Bagauli, CEO, UTDB said, “Uttarakhand Tourism Development Board is happy to partner with OYO. We are confident that OYO’s expertise in standardising and marketing large inventories to customers in different parts of India will drive immense value to this partnership. We look forward to our joint efforts contributing to increased tourist influx and a better stay experience for visitors to Uttarakhand.”
Uttarakhand is not only a preferred destination for families and adventure-travellers, but also a focal point for pilgrims on the Char Dham Yatra. OYO-standardised homestays are located in key towns like Dehradun, Nainital, Mussoorie, Haridwar and Haldwani.
