Preferred Hotels & Resorts, one of the world’s largest independent hotel brands, has launched the #FamilyTravelTruth contest. The hashtag campaign celebrates the unpredictable and chaotic moments that go hand-in-hand with family travel and puts a call out to families to share their favourite unfiltered moments on Instagram. Each week from July 26 to August 23, one participant will be chosen as the winner of a two-night stay at one of the brand’s family-friendly luxury hotels around the world and 25 Instagram photo prints from Artifact Uprising.
Casey Ueberroth, Preferred Hotels & Resorts, Chief Marketing Officer said, “As a father of four, I understand how family vacations can run the gamut. From the proud moment when I see one of my children get up on a ski for the first time to an endless road trip when everyone is having a meltdown – each experience is memorable in its own right. Preferred Hotels & Resorts has always championed family travel, and we are excited to see the candid moments that families worldwide are enjoying this summer.”
Consumers are encouraged to post photos on Instagram of their favourite family travel moments – past or present, picturesque and the unfiltered. One winner, selected each week over the course of four weeks, will have the opportunity to select from a variety of destinations worldwide for their fun-filled, two-night getaway.
