Monaco Government Tourist & Convention Bureau prime objective has been putting all its efforts to carve out a niche market among the Indian travelers and further enhance its positioning as one of the world’s most desirable destinations. India has been an important emerging market for Monaco.
Guy Antognelli, Deputy General Manager, Monaco Government Tourist and Convention Authority said, “India is an important market for us with a prominent increase in the tourist arrivals in day-visitors, room-nights and MICE movements. India is ranked 2nd in the Asian market after Japan. The roadshow gives us the platform to interact with the right mix of audience looking for newer holiday destinations. Monaco has everything what a well informed high end Indian traveller aspires for. The picturesque views, romantic abundance, and stupendous landscapes, it offers magnificent holiday options for the discerning Indian traveler.”
The objective of the event was to engage luxury travel agents, potential corporate, media and high-end consumers. Further highlighting diversified and high yield products of Monaco among the key industry representatives and consumers.
Monaco has taken numerous steps to enhance the destination visibility and understanding among the consumers and travel trade. In order to further educate the Indian travel trade, corporates about the destination and facilitate interaction with the delegation from Monaco and private sector, roadshow was organized respectively in Mumbai and Delhi.
The event saw a cross-section of top-line professionals gathered to emphasize new product development and experiences of Monaco. It was a platform to showcase the diversity and offerings to the consumers as well as luxury travel agents. The roadshow provided in-depth information on the destination.
Monaco is continuously working to tap consumers directly through different mediums such as print, electronic and online. The ultra premium lifestyle brands, mega yachts, Grand Prix jointly has lured Indians and has become one of the ultimate leisure, Upscale and Luxury destination.
