OYO has introduced its mid-market offering OYO Townhouse in Bengaluru. With the first Townhouse in Karnataka, OYO will break new ground as a true category innovator through an offering that combines experience and value at a scale that has never been attempted before in the hospitality landscape.
After its maiden Townhouse in the Garden City at Indira Nagar, OYO plans to expand Townhouse hotels at other popular locations in the city including Koramangala, MG Road, Trinity Circle and Marathahalli. Priced at Rs. 2500 and upwards, Townhouse provides a unique hospitality experience in the heart of popular neighbourhoods. By the end of year 2017, OYO will establish 25 Townhouse properties in and around Bengaluru.
Abhinav Sinha, COO-OYO said, “OYO Townhouse utilises our state-of-the art technology and patented processes to deliver a unique hospitality experience. Townhouse’s “neighbourhood” connect is a result of understanding that Millennials like to switch seamlessly from work to play. They want freedom to choose, change and decide at a moment’s notice, but that flexibility is not extended to quality and consistency of service, which remains non-negotiable. Travel and hospitality are at the heart of this ‘planning paradox’.”
The hospitality industry in India suffers from a major disconnect between demand and supply of quality living space, forcing travellers and city-dwellers to compromise on decision variables of location, comfort and pricing. OYO Townhouse addresses this gap by creating a perfect equilibrium between location, comfort and pricing using OYO’s proprietary technology and skilled talent pool of hospitality experts. OYO undertakes complete operations of these units along with interior and exterior construction with a group of highly qualified architects and structural engineers.
Abhinav added, “We pride ourselves on our innovation-first approach to enabling greater convenience and predictability in the accommodation sector. We are extremely excited about this opportunity to present the modern face of hospitality to travellers in Karnataka. One just has to think of breaking away from routine on impulse and with Townhouse, a neighbourhood destination is there in one’s reach. It gives me great pride to share today that we are also entering into a partnership with KTDC to operate a few of the Jungle Lodge Resort (JLR) properties. Now a reliable OYO experience awaits you at JLR!”
