Thomas Cook (India), one of India’s leading integrated travel and travel related financial Services Companies has announced a strategic partnership with OYO Rooms. Under this agreement leisure and business travellers can enjoy a unique standardised stay experience (AC rooms, complimentary breakfast and Wi-Fi with 24*7 customer service support) at an unmatched price.
According to Thomas Cook India’s research and analytics, India’s travellers today present a high potential market for standardised and value driven accommodation options. The Company’s data highlights a significant and increasing appetite from not merely leisure travellers (family and ad hoc groups), but clearly also from India’s business segment- the SME and corporate traveller. With clear customer demand for elements like complimentary breakfast, WiFi and AC rooms, Thomas Cook India’s partnership with OYO Rooms aims at addressing this untapped market and with three fold benefits- wide range of standardised stay options, optimal locations (both business and leisure areas) and maximised savings.
Abraham Alapatt, chief innovation officer and head -marketing and service quality, Thomas Cook India said, “Domestic Indian travellers today are demanding better value in the form of good quality, conveniently located, standardised accommodation and access to this, is in woefully short supply. Data also indicates, that the number of middle class Indian households is expected to grow exponentially- from 8.8 million in 2015 to 43.6 million in 2025 – in turn, driving this need further. Our partnership with OYO Rooms, offers us a wonderful platform to tap this need and opportunity.”
Alapatt added, “Our pilot offering via this partnership, has seen a very positive response from across the corporate, leisure and business-cum-leisure segments, reinforcing our belief.”
Kavikrut, chief growth Officer, OYO Rooms said, “We are absolutely thrilled to join hands with one of the leading tour and travel operators in the country. We have seen a large number of corporate and leisure travellers choosing to travel with reputed partners like Thomas Cook, and through this partnership we hope to bring to them a great hotel experience which is predictable, affordable and easily accessible. At OYO Rooms, we are always looking for ways to enhance the travelling experience of customers, and our partnership with Thomas Cook is another step in that direction.”
