Zambia Tourism Board in association with Kenya Airways recently organized a familiarization trip to Zambia for prominent tour operators from India.
“India is an emerging source market for us and we want to see a positive growth from this market. This FAM was conducted so that Indian travel trade can get first hand experience of the wonders of Zambia and can promote the destination further in their own country. We hope they will create customized itineraries to Zambia and promote it as a stand alone destination or as add-on to Kenya and South Africa itineraries,” Felix Chaila, Managing Director, Zambia Tourism Board, said.
“Zambia is the new face of Africa and is a safe and secure destination with one of the fastest growing economies in the world. We feel Indians are looking at exploring new and exciting destinations and Zambia is a product they will love. The country has tourist attractions like parks, lakes, rich heritage and culture but the main USP of Zambia remains the World Heritage Site of Victoria Falls, the only natural wonder of the World in Africa and the largest curtain of falling water in the World… Moving forward, we plan to conduct more familiarization trips, focused network events for trade, branding activities and one-on-one sales meetings in India with the help of our India representative Blue Square Consultants.” added Chaila.
The familiarization trip consisted of agents from Cox & Kings, Beacon Holidays, The Wanderers, Itrip Holidays, JTB travels, Destination Management and World of Vacation along with Lubaina Sheerazi, COO, Blue Square Consultants.
