Thomas Cook (India) intends to leverage the high growth segment of travellers opting for personalised holidays, with a unique technology platform designed to build instant customised holidays that are bookable on the go.
Thomas Cook India’s customer research reveals that in this the new age of travel, the mantra for Indians is increasingly, “My Holiday, My way,” with a clear demand for bespoke, tailor-made itineraries that offer a range of options/experiences. Additionally, being both last-minute and impatient travellers, Indians are keen on immediate pricing, coupled with the ability to book and confirm instantly. Thomas Cook’s internal data highlights significant opportunity with a strong YoY growth of over 36 per cent for this segment.
Voyager, an innovative technology platform, was hence launched by Thomas Cook to address the needs of this high potential segment of personalized holiday makers. Voyager empowers Thomas Cook India’s front line teams (across its call centers, branches and franchise partners) with the ability to build, price and book personalized travel packages that include key elements of flights, hotels, ground transport and sightseeing experiences/attractions- instantly. Voyager’s platform is able to compare rates obtained for over 600,000 hotels, sightseeing attractions and transportation options, in addition to more than 450 airlines- worldwide.
Voyager is the first of its kind platform that provides a range of available options (across flights, accommodation, transfers, sightseeing) at competitive rates and then seamlessly bundles all elements into a comprehensive package with an immediate turn round. Post customer approval and payment, Voyager, also enables prompt booking of the package and confirmation.
Amit Madhan, President & Group Head- Technology & eBusiness, Thomas Cook (India) said, “Voyager’s cutting edge technology significantly reduces the entire build to book process of a customized holiday by eliminating usage of multiple engines/ multiplicity of availability checks, booking scenarios, etc. The single platform allows us to condense the traditional turnaround time of 28-36 hours to a mere 15-20 minutes! I am delighted that we have been able to equip our frontline staff with this innovative technology. In the first phase, we have empowered our retail outlets and call centre agents. In the next phase we look forward to empowering our end customers.”
