Agoda has observed a remarkable 8.7x search increase for accommodations in Singapore during Coldplay’s concert series in January 2024. The surge is driven mainly by neighboring countries Malaysia and Indonesia. Based on Agoda’s search data Singapore can also expect more travellers from India, Hong Kong, Thailand, the USA, Australia, Vietnam, the Philippines, and many other markets.
A 556% spike in hotel searches has been attributed to Indian fans, in particular, demonstrating their passion for witnessing this musical marvel, live. The significant upswing aligns with ticket releases for the highly anticipated six-day Coldplay concert series, demonstrating the undeniable power of music as a major travel motivator. With six shows, Singapore will be the main stop in Asia during Coldplay’s ‘Music of the Spheres World Tour’.
“Music inspires a great deal of passion, and dedicated fans are truly remarkable as they will travel far and wide to see their favourite acts live,” said Enric Casals, Regional Associate Vice President Southeast Asia at Agoda. “This spike in accommodation bookings is a testament to the undeniable lure of live musical experiences, showcasing the profound impact they have on travel decisions.”
