The growing might of the Indian outbound MICE market has compelled international tourism ogranisations and products to have India-centric strategy in place, opined Carl Palmlund, Vice President – Group Sales, Atlantis, The Palm. “We have been focused on MICE for the past years in India. Currently, Indian outbound MICE is more important for us as Indian corporates are looking at non-dollar destinations due to depreciating Rupee.” Atlantis, The Palm expects almost 50-60 percent of our overall revenue to come from MICE and weddings in 2013, Palmlund revealed.
Moving forward, the hotel will be carrying out more marketing campaigns to capitalise on this segment. “We have tried to position Atlantis in the MICE world. We are working towards involving the majority of our clients to enjoy this one-stop leisure destination, and how we can engage our business partners. We will continue to do our regular sales and marketing promotions,” he said, adding that the hotel will increase travel trade activities in its biggest markets such as UK, Germany, France, China and India.
“We have carefully reviewed the demands and requirements of meetings planners and feel confident that we offer a unique environment with extensive facilities currently not found in Dubai. We are setting the standard in accommodation, entertainment and recreation for hospitality on The Palm Jumeirah,” he added.
