Axis Bank, one of India’s third largest private banks, has announced the launch of India’s first multi-currency, cobranded forex prepaid card that facilitates both international and domestic usage while rewarding customers with unlimited miles on every spend. The bank has partnered with Miles & More to introduce the ‘Miles & More Axis Bank World Traveller Card’. The card is powered by MasterCard’s contactless chip security, offering customers easy and safe access to 30 million merchant outlets across the world. Axis Bank and non – Axis Bank customers can avail the card and load up to 17 currencies to avoid the hassle and risk of carrying multiple currency note variants.
Speaking on the occasion, Sidharth Rath, Group Executive, Corporate & Transaction Banking, Axis Bank said, “Axis Bank continues to be the market leader in the Prepaid Forex Card category. Our focus has always been on improving customer experience and enhancing value for our customers. This innovative forex card offering from Axis Bank is aimed at providing the Indian globetrotter a host of privileges with a truly rewarding experience.”
Bernd Wendeln, Head of Global Cooperation Management Financial Services, Miles & More GmbH added, “We as Miles & More, one of the largest frequent flyer and awards programmes worldwide, have the expertise of creating customer retention through several successful co-branded card programmes in 23 countries. We believe that India requires tailored card solutions that fit the needs of different traveller segments. Leveraging collective strengths of four strong brands – Lufthansa, Miles & More, Axis Bank and MasterCard – this new, innovative product will change the traveller card landscape of India.”
Porush Singh, Country Corporate Officer, India and Division President, South Asia, MasterCard said, “The world of payment and technology is constantly evolving. Consumers expect innovative and secure ways to manage their money while travelling and our collaboration with Axis Bank and Miles & More will address this requirement with the first multi-currency travel prepaid card in India. The prepaid card with an INR wallet is enabled with Near Field Communication (NFC) technology and offers convenience and hassle-free transactions to cardholders. The innovative prepaid solutions of the card ensure that cardholders spend like a local while travelling abroad without compromising on safety & security and in-return enhance loyalty to the airline from the outbound travellers.”
