With the launch of its first Keys Klub property in Viman Nagar, Pune, Berggruen Hotels have forayed into the upscale market in India. Keys Klub Hotel Parc Estique in Pune was recently launched under this brand. The 115-room property is the first franchised hotel of Berggruen Hotels and is an outperformer in the business area of Viman Nagar and Pune airport as per a release. “All properties under this brand will be owned, managed or franchised by Berggruen Hotels across India. The properties under the brand will house 100 or more rooms, each of 275 sq ft and with a price bracket of Rs 4,000-6,000,” shared Sanjay Sethi, Managing Director and CEO, Berggruen Hotels.
Further commenting on the launch of Keys Klub Hotel Parc Estique Sethi added, “We hold great pride in announcing our foray into the upscale category. After having extensively studied the consumer and having successfully established Keys Hotels chain across India, we designed the personality of Keys Klub, which is meant to be elite, stylish, world-class and cheerful with cutting-edge technology and infrastructure support. This move is in the direction of turning Berggruen Hotels into a holistic hotel company catering to all categories of customers.”
Elaborating on their expansion plans Sethi said, “By 2016, Berggruen Hotels is targeting 75 hotels with an inventory of 6,600 rooms. We plan to add at least two Keys Klub Hotels into our bouquet every year in our target cities at Mumbai, NCR, Ahmedabad, Chennai, Jaipur, Kolkata and Hyderabad, and by 2016, we are expecting combined revenue of Rs 410-430 crore from owned and managed hotels.” With its new addition, the hotel group has 34 properties in 20 cities under its umbrella, of which 13 are operational.
Jai D Advani, Managing Director, Keys Klub Park Estique and Owner, Central Park Smart Hotel., said, “With state-of-the-art distribution technologies, international representations, and several sales offices at our disposal now, with this association we will be able to cut through the clutter of various other competitor hotels and increase our reach and profitability by great lengths. Keys is a rapidly growing brand that is gaining huge traction and enjoys great visibility across the country. The company is professionally operated with the rich experience of its core management team, and is very promising in terms of the value it can add to Hotel Parc Estique.”
Sethi further shared that the new property is Pune’s only full-service boutique hotel. “A typical Keys Klub property will include an all-day global cuisine restaurant, a specialty restaurant, a lounge bar, banquets and conference halls. Other features include a board room, a business centre, a 24/7 gym, a swimming pool, an elite club lounge, a bookshop and a spa.”
