Booking.com recently released its second edition of the APAC Travel Confidence Index 2023. The report provides a deep analysis of the traveller perspective on the travel sustainability equation, travel patterns post the pandemic and digital and leisure travel trends.
The findings of the survey indicate 57% of Indians prefer a planned itinerary and book local travels, places to visit, eateries, etc. in advance. 30% mentioned that they prefer to book only transport and accommodation in advance; everything else can be on the go. Nearly half (42%) of the Indian travelers mentioned that they trust digital travel platforms for their travel but they do consider a few factors before making the booking. Apart from cost, Indian travelers prioritize factors like booking multiple aspects of their trip and flexible cancellation and refund policies when choosing digital travel platforms.
50% of Indian travelers survey mentioned that they use online accommodation booking websites or apps to compare prices before booking accommodations. Nearly 40% choose a digital travel platform based on the variety of accommodation options such as hotels, apartments, hostels, resorts and bed and breakfasts. 40% of the Indians responded that flexible cancellation and refund policies being offered are another factor they consider while selecting a digital travel platform. 35% rely on other users’ experiences and reviews on the platform website or app before making the choice. 24% of the Indian respondents mentioned that loyalty programs being is also something they consider when choosing a digital travel platform.
Additionally, the survey reveals that Indian travellers are now leaning towards digital travel platforms that have the ability to book multiple aspects of their travel. Nearly 40% of travellers look for platforms that provide them with the connected trip experience that seamlessly integrates various aspects of a journey, including transportation, accommodations, activities, and services, into a unified and interconnected itinerary.
57% Indians Prefer Planned Itinerary, 40% Look For Connected Trip Experience: Booking.com
