In order to educate and update Indian travel agents on the destination USA, Brand USA recently organised educational seminars ‘DiscoverAmerica’ in Ludhiana and Kolkata. The objective was to create awareness about tourism products of USA by imparting destination training to travel agents in both these cities. These seminars were attended by 160 travel agents.
Brand USA also encouraged agents to become USA specialists by enrolling into the recently launched online training program, “USA Discovery Program” hosted at www.usadiscoveryprogram.in. The online program presents detailed information about destinations, attractions and experiences in the United States through a series of training modules. 160 travel agents participated in these seminars.
Brand USA was present with its partners such as Massachusetts Office of Travel and Tourism, Philadelphia Convention and Visitors Bureau, Visit California, NYC & Company and Travel Oregon. Elizabeth Schwefler, Visa Chief, The Embassy of The United States of America, New Delhi and Wendy Kennedy, Chief – Consular Section from The U.S. Consulate Kolkata were also present to update on U.S. visa procedures.
