Destination Canada branded 200 radio cabs as a part of its marketing development strategy. Rupert Peters, Regional Managing Director, Destination Canada inaugurated the campaign on 24th November 2015 at Canada House, New Delhi. He was accompanied by Brian Parrott, Minister (Commercial), High Commission of Canada, New Delhi.
Rupert joined Destination Canada in May 2008 and is based in their London office. His core responsibility includes overseeing marketing and operations across the primary markets of the UK, France, Germany, Australia and India. During his visit to India, he will be meeting key travel trade partners in New Delhi and Mumbai.
Destination Canada, India has recorded an increase of 19.3 per cent Indian tourist arrivals in the year 2014 with a positive growth in each month. In 2015 until September, Destination Canada has already recorded a double digit growth.
