Targeting the burgeoning middle class of Chennai, the Canadian Tourism Commission (CTC) concluded the last leg of its three city road show at the ITC Grand Chola recently. Considering Chennai’s potential as one of the most important growth areas, the brand is all set to seize every opportunity to increase its market share from the city. On the basis of a successful road show conducted last year, CTC has returned to the city with new products to allure travellers.
The brand had recently launched its Canadian Signature Experiences (CSE) collection in New Delhi. Celebrating a single, made-in-Canada visitor experience, the collection represents large and small companies, rural, urban and remote experiences and visitor experiences that are offered to mass and niche markets. It engages visitors in a series of memorable travel activities revealed over time that are inherently personal, engage the senses, and make connections on an emotional, spiritual, intellectual, and social level.
CTC has been actively promoting the brand as a premier four season destination in the newer growth areas throughout 2013 and had previously conducted trainings in Ahmedabad and Bengaluru. Celebrating the success of these promotional events, CTC as extended its marketing activities in the South Indian region and plans to engage its market through the travel trade further.
“We are really happy with the turn out at the event and would like to thank our trade partners for their kind support. As we introduce CSE, we look forward to continued support from our key accounts in helping us reach our target growth,” said Tina Singh, Account Director, CTC India.
