Centara unveils reimagined ‘The Centara Collection’

This rebranded collection of unique lifestyle hotels and resorts aims to inspire guests with distinctive design, local storytelling and lifestyle experiences.

Centara Hotels & Resorts is excited to announce the launch of The Centara Collection, a curated portfolio of one-of-a-kind properties that celebrate individuality, authenticity and creativity, to immerse guests in the spirit of their destinations. Formerly known as the Centara Boutique Collection, the portfolio has been transformed and elevated to a new level of distinction.

The Centara Collection is committed to “Inspiring Individuality”, and with a refreshed visual identity, a refined curation of member hotels, and an emphasis on the quality and uniqueness of every property, it is set to appeal greatly to travellers with a passion for exploration who seek bespoke experiences which are as unique as they are.

Centara can now reveal that the acclaimed Centara Grand Island Resort & Spa Maldives will be renamed as Machchafushi Island Resort & Spa Maldives, as it becomes the first international member of The Centara Collection. This world-class resort is joined in The Centara Collection by two Thai hotels – Roukh Kiri Khao Yai and Varivana Resort Koh Phangan.

Looking ahead, Centara is seeking opportunities to expand The Centara Collection with more original properties in extraordinary locations, both in Thailand and around the world, and further exciting announcements can be expected in the near future.

“We are delighted to reveal The Centara Collection, our curated compilation of hotels and resorts that are unified by the fact that they are all completely unique. At Centara, we understand that today’s discerning travellers not only want to visit a destination – they want to experience it. By blending design, creativity and authenticity, all underpinned by our group’s warm, Thai hospitality, we aim to inspire every guest to uncover the spirit of their locale,” said Ron Cusiter, Executive Vice President – Commercial, Centara Hotels & Resorts.