Courtyard, the brand that forever changed the hotel industry by pioneering the upper moderate tier of the hospitality industry in 1983, celebrates turning 30, with nearly 1,000 hotels in 38 countries with more than 30,000 associates. Embracing its leadership role, the largest brand by number of hotels of Marriott International demonstrates passion and celebrates its heritage with guests and customers across the world, featuring in particular five spectacular events in Hong Kong, Doha, Berlin, Mexico City and Atlanta.
“Launching the Courtyard brand was our biggest risk and also our biggest reward. I’m so proud of what Courtyard has become but even more proud of where it is taking our industry,” said Bill Marriott, Executive Chairman and Chairman of the Boar, Marriott International.
Courtyard’s continued growth and success is attributed to its understanding of business travellers. Through three decades, it has responded to the evolving needs of this important group of guests and continues to do so with its Courtyard Refreshing Business repositioning and its newly introduced Cynergy room design.
“Thirty years ago, our hotels catered to guests who were all about work and more work. We have innovated steadily to meet our guests’ changing needs and their desire for more options and flexibility during their stay. The response has been significant,” he added.
To mark the milestone occasion, Courtyard is hosting a rolling global anniversary party, with major guest and customer events in Hong Kong, Doha, Berlin, Mexico City and Atlanta, the location of the first Courtyard. In addition, at more than 800 hotels in North America, the first 30 guests checking in at a Courtyard will receive commemorative Courtyard t-shirts. In social media, those who celebrate the same birthday as Courtyard will also receive a surprise gift. During this momentous occasion for the brand, more than 30,000 associates will also be celebrating internally with cakes, balloons and other festivities. Follow hashtag #Courtyard30 to join in the global event.
