Cox & Kings has won The Pacific Asia Travel Association (PATA) Gold Award 2015 for its entry `Grab Your Dream’ in the Marketing—Adventure Travel Category. The awards ceremony takes place at the Bangalore International Exhibition Centre (BIEC) on 8 September 2015 during the PATA Travel Mart.
Cox and Kings pioneered the concept `Grab Your Dream’ in order to establish Adventure Plus as a new category. The product Adventure Plus was launched with an online contest, where we used social media to draw in maximum number of entries.
Commenting on the achievement, Karan Anand, Head, Relationship, Cox and Kings said, “Receiving the award from an internationally acclaimed organisation like PATA is a great honour. It was for the first time in India that a travel company successfully engaged with contestants on an online platform and helped build the Grab Your Dream Brand.”
‘Grab Your Dream’ built a content network connecting stories and conversations thus building the brand and engaging people around the web. Cox & Kings’ social channels hosted travel stories and blogs. Even snaps were updated on a real time basis by the 12 ambassadors selected as winners.
“Grab Your Dream has become an aspiration in itself for several young travellers. The enormous response that we have been receiving since its conception has built the foundation for several more travel adventures in the future and many more dreams to be grabbed,” concluded Anand.
