Leading tour operating company Cox & Kings has opened Holiday Club stores across high street malls in New Delhi today to cater to the discerning clientele who visit these malls for their daily shopping. The Holiday Club stores will cater to the holiday requirements of customers visiting the high-end malls and engage with them in a highly sophisticated environment. These stores will also sell products such as holiday payday loans and holidays on EMIs to the discerning customer.
“Delhi is one of our key markets and these concept stores will provide the customers with a unique shopping experience. Travel shopping has become a lifestyle choice for people and they shop for holidays just the way they purchase other branded products and our presence in these High-street Malls will broaden our point of sales for people to enjoy the Cox & Kings experience,’’ Karan Anand, head—relationships, Cox & Kings said while inaugurating one of the Holiday Club stores at the MGF Metropolitan Mall.
The Holiday Club stores will complement our existing points of sales that we have in New Delhi and the aim is to be present where the customer would most likely shop. The evolved and sophisticated customer is not looking at holidays from a pure price point but content heavy itineraries.
