Global digital travel platform Agoda has launched its Indiagenous Travel Survey 2021 as a part of a campaign to drive domestic travel in India. The total sample size of the survey was 1448 adults.
Agoda’s India-genous survey aims to showcase the diversity and beauty of India by partnering with influencers to create social and digital media content.
The survey found Delhi ranks #1 with Maharashtra in the second spot, followed by Karnataka in third, and joint fourth Tamil Nadu and Uttar Pradesh as the most visited states or union territories across India.
Forty-eight percent of Indians have visited the capital city of New Delhi, with 40% visiting Maharashtra and 31% Karnataka. Taking a deeper look at union territories besides Delhi, Chandigarh ranks #2 on the most visited union territories list for Indians, with Jammu & Kashmir as #3.
“We know Indians love to travel, and of course there are key destinations like Delhi, Maharashtra, or Uttar Pradesh that appeal to both Indian and international travelers looking to explore India’s diverse and spectacular shores,” Krishna Rathi, Country Director – India, Sri Lanka and Nepal, Agoda, said.
“Initiatives like the India-genous campaign give us the opportunity to showcase partner properties, and drive interest in different parts of India, or to look again at popular spots with fresh eyes. Social media influences travelers purchase decisions, so by creating videos and social media posts we can share our India-genous message and help drive interest in exploring cities, towns and countryside throughout India”, he added.
