Digital Marketing, Image Building, Sustainability, Crystallisation & Crisis Communications and Organisation Management, also known as DISCO has been outlined as the strategy for Tourism Authority of Thailand for 2013. Announced at the Thailand Travel Mart 2013 Plus, the core theme of the 2013 TAT Action Plan is “Higher Revenue through Thainess.”
The Tourism Authority of Thailand rounded up the 12th Thailand Travel Mart 2013 Plus, the Kingdom’s largest business-to-business travel trade fair, with close to 22 per cent new buyers registering this year. India, the fourth source market for Thailand recorded the second largest number of registered buyers. In January-April 2013, Thailand received a total of 8,841,730 visitor arrivals globally, up by 19.04 per cent over the same period of 2012.
Proud of how the year is shaping up for Thai tourism, Sethaphan Buddhani, Director, Tourism Authority of Thailand, Mumbai said, “The numbers look promising and we are confident that Thailand will receive 24.14 million arrivals globally, generating a projected tourism income of 1.1 trillion Baht or 37.05 Billion USD.” He further added, “It’s great to see the numbers rise, but what’s even more satisfying is the number of awards Thailand has been bestowed with recently.”
The theme for this year’s Thailand Travel Mart 2013 Plus, ‘Customize Your Experience’, reinstated the increasing demand from travellers and continuous efforts from TAT to promote offerings for the niche segment of travelers. While Golf Tourism, Weddings and Honeymoon, Eco Tourism were majorly promoted as offerings for the niche audience, newer regions such as Khao Yai, Trang, Chiang Mai, Chiang Rai, Koh Samui etc were seen being promoted as the upcoming destinations within Thailand.
