Dubai Film and TV Commission (DFTC), in collaboration with Atlantis, The Palm are extending their full support for the smooth production of the hotly anticipated Bollywood film Happy New Year. DFTC has partnered with Dubai Government entities to simplify the entire filmmaking process for the production team, while Atlantis, The Palm is hosting a majority of the shoot in and around the resort’s iconic grounds. Emirates Airline has also played its role in flying the stars and crew to Dubai for the production while the Dubai Department of Tourism and Commerce Marketing (DTCM) has provided extensive logistical support to facilitate the overall shoot.
Dr. Ahmad Belhoul, CEO, Strategy and Tourism Sector Development at DTCM, stated, “The influence of film is incredibly important when it comes to travellers’ decision-making, and the image people form of destinations. As such we’re delighted that Happy New Year, one of the most anticipated Bollywood films, is being filmed in the iconic grounds of Atlantis, the Palm in Dubai. Bollywood in particular is key for Dubai with India being one of our top 10 guest source markets. We’ve already seen huge numbers of visitors from India this year and we’re confident this market will remain strong as we enter a busy period in our events programme – featuring many Indian music and cultural events including 9/12 Hungama, with three of Bollywood’s biggest music stars.”
Jamal Al Sharif, Chairman of Dubai Film & TV Commission, commented on Happy New Year’s presence in Dubai, and the support that Dubai has been able to offer. “Happy New Year is a true mark of the success that can be achieved through the collaboration of public and private entities in Dubai. In close partnership with Atlantis, The Palm, Emirates and DTCM, we’re delighted to help facilitate the latest venture from Farah Khan and Red Chillies Entertainments, and showcase Dubai as a world-class filming destination,” he said.
