Dublin’s Guinness Storehouse has been named as Europe’s leading tourist attraction, beating the Paris’s Eiffel Tower, Barcelona’s La Sagrada Familia, the Acropolis in Athens and the Roman Collosseum. It was also deemed better than Buckingham Palace in London and Ribeira do Porto in Portugal by judges in the World Travel Awards.
The award was presented to the Guinness Storehouse at a ceremony in Sardinia on Saturday night 5th September 2015.
Paul Carty, Managing Director of the Storehouse said: “Today is a very proud day for the Guinness Storehouse team. We were honoured to have been shortlisted amongst such iconic attractions but to be voted by the public as ‘Europe’s leading tourist attraction’ goes beyond anything we could have imagined.
“We wish to claim this as a victory for Irish tourism. One in every two holidaymakers to Dublin, Ireland visits the Guinness Storehouse and we are very aware and very proud of our position at the front line of the warm Irish welcome. This award is a great acknowledgement of the team’s dedication to providing an unforgettable, world-class visitor experience.
On average, 92 per cent of all visitors are not Irish. In 2014 the top five nationalities of those who visited it were American, British, French, German and Italian.
The Guinness Storehouse, that tells visitors the story of the drinks company, has had 13 million people through its doors since it opened in 2000. Visitors to the Guinness Storehouse can learn how to pour the perfect pint in the Guinness Academy; immerse themselves in the best Guinness ads in newly opened advertising exhibit and take in the famous 360⁰ views from the Gravity Bar, the highest bar in Dublin city. The Guinness Storehouse is the Home of Guinness, where you will learn about the incredible brand history stretching over 250 years.