EaseMyTrip.com opens its first offline retail stores in Delhi and Agra (Uttar Pradesh). This move is aligned with the brand’s expansion strategy of its franchising network across the country. Through its stores, EaseMyTrip’s goal is to provide tailor-made experiences to customers, ensure business scalability and tap the offline customer base.
Rikant Pittie, Co-Founder, EaseMyTrip, said, “We work with a vision to surpass our customers’ needs and expectations, and our aim is to emerge as the one-stop destination for anything and everything related to their travel plans. Developing a franchising network was aligned with this objective, and the store launch in Delhi and Agra are pivotal in our growth journey. Having established a robust online presence, we now wish to increase brand visibility and provide exceptional experiences to our customers through offline retail stores in key markets as well.”
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