Etihad Airways reunites with Katrina Kaif as brand ambassador, reinforcing its commitment to enhancing presence in India. “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences” – Katrina Kaif
Etihad Airways announces its partnership with Bollywood superstar Katrina Kaif as the new brand ambassador. As Etihad embarks on strengthening its presence in the Indian market, this collaboration is expected to boost the shared commitment towards excellence. Her association with the airline will be unveiled through a captivating series of videos to be showcased across Etihad and Katrina’s social channels.
Talking about the collaboration, Katrina Kaif mentions “I am thrilled to be back with Etihad Airways, a brand synonymous with world-class travel experiences. The airline’s commitment to excellence and its dedication to bringing people together resonate with my own values. I am excited to be part of a team that aims to create thoughtful connections and memorable experiences. I look forward to representing Etihad and being a part of their journey.”
Amina Taher, Vice President of Brand, Marketing and Sponsorship at Etihad Airways, explains the significance of this collaboration: “Our partnership with Katrina is far from ordinary, it embodies the spirit of innovation and sophistication our airline represents. With her remarkable journey and global recognition, we’re not only showcasing Etihad’s offerings, but also fostering authentic connections that genuinely resonate with Indian travellers and celebrating our commitment to India.”
As the brand ambassador for Etihad, Katrina will be featured in a series of creative and engaging campaign videos that highlight the airline’s commitment. The first video from the collaboration to be unveiled features Katrina Kaif on board Etihad’s newest A350 aircraft, offering a cinematic journey, also highlighting the exclusive Armani-Casa dining wear, and complimentary in-flight Wi-Fly service, beautifully encapsulating the essence of Etihad’s unwavering commitment to excellence
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