The Germany Travel Mart (GTM) celebrated its 40th birthday in 2014. Organised by the German National Tourist Board (GNTB), the sales event this year took place from 11 to 13 May in the cities of Bremen and Bremerhaven. It was hosted by Bremer Touristik-Zentrale, the tourism and marketing organisation for Bremen, in conjunction with Bremerhaven Tourist Board. The GTM offerered an outstanding B2B platform for Destination Germany, said Petra Hedorfer, Chief Executive Officer, GNTB.
During the three-day event in Bremen and Bremerhaven, about 600 key accounts, travel trade professionals and journalists from 43 countries got together with around 340 German exhibitors from the hotel, inbound tourism and transport sectors and from local and regional tourism organisations. The largest contingent was from Asia, with 124 participants. North-east Europe was represented by 104 delegates and north-west Europe 99. A further 98 industry professionals attended from south-east Europe, plus 95 from south-west Europe and 83 from the Americas and Israel.
Romit Theophilus, Director, Sales & Marketing, German National Tourist Office, India said, “The Indian participants from the travel trade and media were not only updated on various attractions of destination Germany through various interactions but also availed this opportunity to explore Bremen and its surrounding regions.”
In various pre-convention tours, participants got an idea of the different facets of destination Germany in advance of the GTM. For international buyers and journalists there were few tours on offer on the subjects of UNESCO World Heritage Sites, Cities of culture in western Germany, Smart Luxury Travel, 25 years since the peaceful revolution, Family holidays and sustainability etc.
