The German National Tourist Office launched its new campaign theme for 2015 – ‘Germany – Traditions and Customs’ in India to portray Germany’s image as a traditional and cultural travel destination.
The campaign will encourage foreign visitors to sample Germany’s many local specialties, to experience traditional festivals and customs in German regions and cities, such as the Munich Beer Festival and the Cologne Carnival, and to discover German cultural events and festivals, arts, crafts and music.
“Germany is bustling with more and more tourists every year attracted not only by the most fun city of the world, Berlin, or Munich with its Oktoberfest. In fact, there is so much to see and explore! Germany features an impressive diversity of cultural and natural, historical and contemporary sights and offers a wide range of activities in any season,” Michael Steiner, German Ambassador to India, said at a press meet in New Delhi.
Romit Theophilus, Director, Sales and Marketing, GNTO India said: “We have been consistently placed amongst top three most popular European destinations out of India. Our 2015 campaign is focused on increasing the traditional and cultural diversity and supporting cross-cultural dialogue between Germany and other countries across the globe.
GNTO India office expects 6 to 7 per cent growth from the visitor segments from India. “Germany is confident in maintaining its position as one of the most favored European destinations by Indian visitors and hope to see the Indian and international visitors grow for destination Germany,” Theophilus added.
