Global travel distributor (GTA) has signed a $2 million (SGD) memorandum of understanding with SilkAir, the regional wing of Singapore Airlines. The year-long agreement will see the two companies collaborate exclusively on marketing initiatives to bring more traffic to Singapore.
GTA is already one of the largest generators of travel into Singapore, distributing accommodation options, ‘in destination’ services and a rich range of experiences to a network of tens of thousands of travel agents worldwide. Last year, it helped bring nearly a million tourists to Singapore. Experienced people with expertise in selling destinations and local knowledge of source markets, give GTA the ability to reach around the world and match accommodation and experiences to the different preferences of travellers.
Daryl Lee, GTA’s Regional Vice President of Sales and Marketing for Asia Pacific, the Middle East & Africa, says: “With increasing competition from neighbouring destinations, visitors to Singapore fell 3.1 percent to 15.1 million in 2014, the first drop since 2009.1 We want to improve awareness among travel agents of all that Singapore has to offer travellers and particularly address misconceptions that it is expensive.
“Connecting 48 locations with value for money travel to Singapore, our partnership with SilkAir is certain to bring dividends to the country’s tourism industry.”
SilkAir’s Vice President Commercial, Ryan Pua, commented: “SilkAir looks forward to this partnership to increase inbound traffic from our 48 SilkAir destinations into Singapore. Through this joint marketing initiative, we hope to delight more passengers with our full service experience, which includes complimentary 30kg and 40kg baggage allowance for Economy and Business class passengers, in-flight meals, seat selection and SilkAir Studio, SilkAir’s wireless in-flight entertainment system.”
