The Hong Kong Tourism Board (HKTB) has unveiled its new marketing campaign in the Indian market. The campaign titled “My Time For Hong Kong” is aimed at highlighting the various authentic and exciting experiences Hong Kong has to offer. Designed keeping in mind the changes in consumer behavior and the evolvement in their travel preferences; the campaign emphasises on creating a strong emotional and experiential connect with the audience. The campaign also includes a series of entertaining videos by various Indian and local celebrities where they share their travel experiences of Hong Kong to showcase the vibrancy and variety the city has to offer.
With India being one of the fastest growing e-commerce markets globally, Hong Kong Tourism Board has also integrated the campaign with a digital strategy encompassing three channels- which include the award-winning consumer website DiscoverHongKong.com, designated social media accounts (Facebook/twitter/instagram etc.), and tailor-made mobile apps. HKTB has also launched a cross-channel digital travel guide called “3-in-1 My Hong Kong Guide”, integrating web portals, mobile applications and social media along with android version of “Hong Kong Insider’s Guide”; another one of HKTB’s new initiatives.
On the occasion of the launch Anthony Lau, Executive Director, Hong Kong Tourism Board said, “India is one of our key source markets and we have been developing new avenues to engage and interact with the Indian travellers. This campaign is our effort to showcase the diversity of experiences offered by Hong Kong and to promote Hong Kong as a preferred travel destination amongst Indian travellers.”
