HolidayIQ.com has announced its “HolidayIQ.com Insights: Report on Adventure Travel in India”, based on the on-site actions of 50 lakh unique Indian visitors who plan their holidays on HolidayIQ.com on an ongoing basis. This report on Adventure travel is an analysis of holiday enquiries on HolidayIQ.com between June and August 2013.
Hari Nair, CEO & Founder, HolidayIQ.com stated, “HolidayIQ.com has been synonymous with identifying and resonating the voice and preference of the Indian traveller and HolidayIQ.com Insights is conceived as a series of report on varying aspects of Indian tourism based solely on authentic feedback from Indian travellers.” Elaborating on the research findings pertaining to adventure travel, Nair mentioned, “The interesting fact which emerged in the last few months is adventure travel is a new fad among couple travellers, they account for 46 per cent of adventure holidays in India, followed by larger groups at 25 per cent, family travellers at 22.2 per cent and single travellers at 7 per cent. Another unique trend that we observed is travellers from tier II cities spend more on adventure holidays doling out Rs. 2382 per person per night on accommodation, which accounts for 19.9 per cent of all adventure holidays.”
HolidayIQ.com insights on trends in adventure travel highlight other notable behavioral aspects of Indian travellers. Though adventure holidays are gaining popularity, safety and security are a prime concern in planning resulting in longer planning periods. An adventure holiday is planned at an average of 34 days in advance as compared to Leisure holidays which are planned 27 days in advance. Mountain adventurers represent 56.7 per cent of adventure travelers, and the remaining 20 per cent represents beach adventurers and 14.6 per cent represents jungle adventurers. Most popular adventure sports that travellers seek are trekking, paragliding, rock climbing, wild life safari and others. 61.3 per cent, a substantial chunk of adventure trips are scheduled for weekdays and only 38.7 per cent of trips are scheduled for weekends.
HolidayIQ.com insights imply that a larger chunk of adventure holidays are planned by travellers from the metros, which accounts for 59.6 per cent of all adventure trips planned and the average spend, is Rs.1912, followed by tier – 1 cities at 20.5 per cent and the spend is Rs. 2229. Couple travellers have the highest accommodation budgets for adventure holidays shelling out an average of Rs. 2460 per person per night, Single travellers are a close second spending Rs.1921 per person per night and taking the longest adventure holidays averaging at 2.9 d
