ICPB & West Bengal Tourism signs MoU to launch Kolkata chapter of ICPB

Collaborates to host an insightful MICE fam trip to Kolkata for ICPB senior members and industry stakeholders for them to take a note of MICE tourism opportunities.

The India Convention Promotion Bureau (ICPB) and West Bengal Tourism organized a fam trip to Kolkata from July 25-27, 2024, to highlight MICE tourism opportunities. The event featured venue tours, interactive sessions, and the launch of ICPB’s Kolkata chapter, fostering collaboration between industry stakeholders and government officials.

The delegation comprised 18 ICPB members, including Amaresh Tiwari, Vice Chairman of ICPB, Chander Mansharamani, Honorary Secretary of ICPB, and Saurabh Bhargava, Treasurer of ICPB, along with other senior members and industry stakeholders. This three-day tour focused on covering all dimensions of MICE tourism in Kolkata.

Upon arrival in Kolkata, the delegation received a warm welcome from West Bengal Tourism before heading to Eco Park in New Town. The second day of the trip was dedicated to exploring some of the MICE venues in Bengal, such as Biswa Bangla Convention Centre; Dhono Dhanyo Auditorium, Alipore; Biswa Bangla Mela Prangan.

The final day was marked by an engaging interactive session organised by West Bengal Tourism. Senior officials from West Bengal Tourism, HIDCO, and ICPB delegates participated in one-on-one interactions, fostering meaningful dialogue and collaboration between industry stakeholders in MICE tourism and government officials. The event concluded with the signing of an MoU between ICPB and West Bengal Tourism Development Corporation Ltd. (WBTDCL) and the launch of the Kolkata chapter of ICPB. This new chapter will serve as a vital connector between the state and the association, leading to a more seamless business environment.

Sharing thoughts, Amaresh Tiwari said, “The success of this fam trip to Kolkata marks a significant milestone for MICE tourism in West Bengal. Our collaboration with West Bengal Tourism has highlighted the immense potential of Kolkata as a premier destination for meetings, incentives, conferences, and exhibitions. The enthusiastic participation of our members and the warm hospitality extended by the state have been truly commendable. This trip not only showcased world-class venues but also fostered invaluable connections between industry stakeholders and government officials. We are confident that this initiative will pave the way for a more seamless and prosperous business environment in the region.”