The revamped Incredible India website www.incredibleindia.org has crossed two million hits mark today. It has started receiving almost six thousand hits every day. This major increase is the result of the Ministry of Tourism’s new policy to place a large number of services on the website in pursuit of the directions of K.Chiranjeevi, Union Minister for Tourism to concentrate marketing efforts through the internet in proportion to the number of potential tourists using the internet vis-à-vis other traditional media.
A study commissioned by the Ministry of Tourism two months ago, revealed that in USA 15 percent of those polled received the Incredible India message through the internet, 15 percent through television, 26 percent through the print media and the remaining through at least two of the three media. In Australia, the figures were 14 percent for the internet, 19 percent for television and 22 percent for the print media and the remaining through two or more media.
Through the Incredible India website it is now possible for an internet user sitting in any part of the world to book a domestic airline ticket in India on the five main domestic airlines and also to book a hotel room at any hotel in India that is a member of one of the three major hotel associations.
The spurt in the popularity of incredibledindia.org is also attributed to a number of other services that have been put on the website, in collaboration with Google and its affiliate YouTube. Now anyone can watch complete recordings of 14 sound and light shows at different locations in India through a collaboration between the Ministry of Tourism and YouTube.
